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“This 40 per cent figure is much quoted in the positive-psychology literature in both academic and popular texts, and represents the field’s great marketing opportunity. This is the 40 per cent that anyone with a book to sell, a course of coaching to offer or a happiness technique to promote is hoping to co-opt.”

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“This 40 per cent figure is much quoted in the positive-psychology literature in both academic and popular texts, and represents the field’s great marketing opportunity. This is the 40 per cent that anyone with a book to sell, a course of coaching to offer or a happiness technique to promote is hoping to co-opt.”

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